The European Commission’s Directorate-General for Agriculture and Rural Development will host a business mission for EU agri-food business sector representatives in the context of the Food and Hospitality Asia (FHA) and ProWine fairs in Singapore. The purpose of the mission, that will take place from 20-23 April 2026, is to facilitate business to business contacts for the European agri-food sector.
The European Commission invites, in particular, business representatives for products bearing a Geographical Indication and/or from the following sectors to apply:
- Meat and egg products
- Dairy
- Fruit and vegetables
- Olive oil
- Processed agricultural products such as confectionery, chocolate, pasta, biscuits, etc
- Beverages (including beer)
Wine and spirits
Programme
European agri-food companies will benefit from an excellent platform to discover the functioning of the Singaporean market and to make direct business contacts in Singapore and the broader Southeast Asian region. They will have the opportunity to promote Europe’s high-quality food standards, geographical indications as well as EU organic products. A senior representative from the European Commission will accompany the business delegation.
The visit to Singapore will focus on:
- improving understanding of Singapore’s import market access conditions
- identifying new opportunities for EU products,
- participating in business-to-business activities in the context of the fair, and
attending retail and site visits.
Delegates will be able to attend the Food and Hospitality Asia (FHA) and ProWine fairs in Singapore, where the EU will be region of honour and present with a pavilion. Delegates will participate in specific business to business meetings (including with buyers, importers and retailers from the Southeast Asian region and the broader Indo-Pacific region) in the context of the fair.
How to participate
The selection of the delegation will be based on product category and geographical balance, size of the companies applying, with priority given to businesses, particularly SMEs, over associations. In this context the candidates’ capacity to conduct international business will also be taken into account.
Interested applicants are welcome to register. The deadline to apply is 1 February 2026.
Travel and accommodation
Participants are required to cover the cost of flights and accommodation themselves. All business events in the official programme, including local transport, will be organised and covered by the European Commission.
Practical questions can be addressed to the Research Executive Agency at the following email address: REA-AGRI-EVENTS@ec.europa.eu
Description
Singapore serves as a strategic hub for trade in Southeast Asia and in the broader Indo-Pacific region. Singapore’s growing market, strategic location and the export facilitation in the context of the Free Trade Agreement offer strong potential for expanding even more agri-food exports.
The European Union has been involved in promoting EU agricultural food and beverage products in Singapore by co-financing ten ongoing promotional programmes proposed by organisations from different EU countries and targeting the country. Other activities related to Singapore include the EU’s own initiative promotion campaign “More than Food”, the High-Level Mission in 2022 and the EU participation in the FHA Fair both in 2022 and 2025, as well as the publication of Market Entry Handbook in 2025.
