News and events

The European Union’s More Than Food pavilion was present at AAHAR – The International Food & Hospitality Fair, one of Asia’s leading B2B events for the food and hospitality industry, held from 10–14 March 2026 at Bharat Mandapam in New Delhi.

European food products took the spotlight on one of India’s most popular culinary shows as the European Union partnered with MasterChef India for a special challenge during the programme’s finale week, reaching an audience of more than 20 million viewers. 

Discover the vibrant fusion of European craftsmanship and Indian creativity in this unique cookbook, born from a shared passion for authentic, sustainably sourced ingredients. Explore bold, diverse recipes that bring global flavors to everyday cooking and create unforgettable memories at your table.

As part of the European Union’s More Than Food campaign, an interactive culinary masterclass was held on 3 February 2026 at Regency College of Culinary Arts, Hyderabad. The on-site session was led by Chef Ajay Chopra, Ambassador for the campaign in India, and aimed to raise awareness about EU food.