News and events

The European Union’s ‘More Than Food’ campaign brought European flavours to the International Institute of Hotel Management (IIHM) in Bengaluru through an interactive culinary masterclass led by renowned Chef Ajay Chopra, the campaign’s Ambassador in India.

On 9 June 2026, the European Union's More Than Food campaign hosted "Shared Tables, Shared Stories: A Celebration of European Ingredients" at The Oberoi, New Delhi, bringing together food professionals and enthusiasts for an afternoon of culinary storytelling and networking.

The European Union’s More Than Food pavilion was present at AAHAR – The International Food & Hospitality Fair, one of Asia’s leading B2B events for the food and hospitality industry, held from 10–14 March 2026 at Bharat Mandapam in New Delhi.

European food products took the spotlight on one of India’s most popular culinary shows as the European Union partnered with MasterChef India for a special challenge during the programme’s finale week, reaching an audience of more than 20 million viewers.