Join us to celebrate the wonders of EU food and drink
Explore European gastronomy at Vietnam Foodexpo 2024, where the European Union is this year’s Guest of Honour. Join us at the EU Pavilion, Stand M1-M16, V26, V27, in the Saigon Exhibition and Convention Centre (SECC), in Ho Chi Minh City, Vietnam, on 13-16 November 2024.
As part of the EU’s efforts to promote the excellence of fine European produce in Vietnam, the EU Pavilion will offer visitors a unique immersive experience around the safety, quality, authenticity and sustainability of a wide variety of European food and beverage products from 27 Member States.
Embark on a sensory journey through the irresistible aromas and countless flavour combinations of European cuisine at the EU Pavilion at Vietnam Foodexpo 2024. Join us from 13 to 16 November at the Saigon Exhibition and Convention Centre, where the EU Pavilion, located at Stand M1-M16, V26, V27, will introduce visitors to European food and beverages.
The EU Pavilion will officially launch at a grand opening ceremony at 10:30 on 13 November, graced by Julien Guerrier, Ambassador of the European Union to Vietnam. At the opening ceremony, Star Chefs Nguyen Manh Hung - Hungazit and Hoang Van Duong will craft mouth-watering dishes, allowing visitors to savour the rich flavours of Europe first-hand.
Don’t miss this opportunity to indulge in high-quality European cheese, olive oil, table olives, meat products, and other delicacies. A visit to the EU Pavilion will also be an opportunity to discover the richness of European wines, spirits, and beer and satisfy your sweet cravings with the finest confectionery, honey, and jams.
Join us at the EU Pavilion at Vietnam Foodexpo 2024 on 13-16 November for an immersive experience into the artistry and excellence that define European gastronomy and discover what makes EU food truly exceptional.
Show Dates & Hours
Wednesday, 13 Nov 09.00-17.00 hrs.
Thursday, 14 Nov 09.00-17.00 hrs.
Friday, 15 Nov 09.00-17.00 hrs.
Saturday, 16 Nov 09.00-17.00 hrs.
Attention: Vietnam Foodexpo attendance is contingent upon completing online registration.
Kindly click on the following link.
Practical information
Discover the agenda
An introduction to the excellence of EU food and drink
The agenda for the four days of the EU Pavilion at Vietnam Foodexpo includes product tasting sessions, cooking shows and workshops that will present a range of excellent food and beverages from the EU. Permanent tasting sessions will be offered at the pavilion each day, with EU products available for your sampling pleasure, including:
- Dairy products, including cheese
- Fresh meat and meat products
- Fruit and vegetables, olive oil and table olives
- Cereals, baked goods and confectionery
- Wines, beers and spirits
Over 200 products will be exhibited, with a special focus on sustainable and organic products and products protected as geographical indications (GIs), which have a specific link to the place where they are made. The EU-Vietnam Free Trade Agreement, which entered into force on 1 August 2020, makes it easier to trade in food products while protecting intellectual property rights, including geographical indications awarded to special regional food and drink products. A series of product-oriented sessions and live cooking shows featuring our Star Chefs Nguyen Manh Hung - Hungazit and Hoang Van Duong will highlight these EU GIs.
We will update this section soon with more information on the topics of the product-oriented sessions, so make sure to check in regularly.
For further information, please contact at: VietnamFoodexpo2024@agripromotion.eu
Official opening ceremony of the European Union Pavilion
The official opening ceremony of the European Union Pavilion is a perfect opportunity to learn about authentic food and beverage products from across the 27 EU Member States, their quality and safety standards, and the sustainable methods used in their production.
Join Ambassador of the European Union to Vietnam Julien Guerrier as he kicks off the European Union Pavilion in style with the help of Star Chefs Nguyen Manh Hung - Hungazit and Hoang Van Duong, who will skilfully prepare delicious dishes featuring top quality EU ingredients.
Don’t miss out! Join us for the Opening Ceremony at Stand M1-M16, V26, V27 on 13 November at 11:00.
To register to attend the opening ceremony, you will first need to register to attend Vietnam Foodexpo.
Register here to attend the Fair
EU representative
Julien Guerrier
Ambassador Julien Guerrier has been working for close to 30 years at the European Commission, mainly on international trade negotiations, industrial and research policy, and corporate management issues. Prior to coming to Vietnam, he was in charge of the Directorate developing the overall policy for the EU funding programme for research and innovation, Horizon Europe.
As a representative of the Commission, he also headed the EU-Japan Centre for Industrial Cooperation in Tokyo (2008-2011); the European Agency for Small and Medium-sized Enterprises (2017-2020), which managed EU Programmes for the competitiveness of SMEs, for research and innovation, for climate and environmental action; as well as the pilot European Innovation Council and the European Maritime and Fisheries Fund.
Before joining the Commission, he was at the French Ministry of Public Works and participated in an exchange of officials with the Japanese administration, where he worked for one year. Ambassador Guerrier graduated from Ecole Polytechnique and Ecole des Ponts et Chaussées in France and holds an MBA.
Moderator
Ms Phụng Nguyễn
Phụng Nguyễn is an experienced bilingual master of ceremonies and moderator, known for her dynamic presence at a wide range of events, including seminars, launch ceremonies, mini concerts, and conferences. Since 2022, she has worked as an Internal MC and editor for AB - Le Thanh Group, after her previous role with Vietnamese Law Television from 2019 to 2021. In March 2023, she served as a moderator for the Naturland European Organic Food workshop, and in both 2022 and 2023, she moderated the "Welcome to Our European Table" events, highlighting PDO/PGI products from Greece.
Chefs
Anh Nguyễn Mạnh Hùng - Hungazit
Hungazit is a passionate freelance chef known for his creativity and dedication to exploring new culinary techniques. He is the author of several popular cookbooks, including "Trái tim của Chef" (Chef’s Heart), "Đầu bếp chuyên nghiệp" (Professional Chef), and "Cô Nhà Nông". Formerly the Head Chef at Hanoi Cooking Centre, he later worked at the French Grill restaurant at JW Marriott Hanoi before transitioning to freelance work to focus on his own career. In September 2020, he created five perfect match recipes for the Chafea campaign, and from 2021 to 2022, he demonstrated his culinary skills in the "The Perfect Match!" project and the EU Pavilion at FHV. He is also a familiar face on popular TV channels like HTV7 and VTV1.
Anh Hoàng Văn Dương
Hoang Van Duong is a renowned chef with a deep passion for Vietnamese, French, and fusion cuisine. Over the years, he has trained numerous young chefs through cooking classes and organised street food tours to help tourists experience the richness of traditional Vietnamese cuisine. In 2019, he showcased his culinary skills as a participant in Top Chef Vietnam and represented Vietnam at the Foodex Saudi gastronomy exchange event. Chef Duong is the founder of two acclaimed restaurants in Hanoi: "Duong Dining", which was Michelin-selected in 2024, and "Duong’s Restaurant & Cooking Class". Known for his dynamic presence, Chef Duong has also participated in demonstrations for projects like Naturland, Taste of Australia, and the EU Pavilion at FHV 2022. He is a familiar face on popular TV channels such as HTV7 and VTV1, further cementing his reputation as a leading figure in the culinary world.
Other experts
Lê Thu Hương
Le Thu Huong is a prominent figure in Vietnam's wine industry, serving as a Member of the Executive Board of the Vietnam Sommelier Association (SSA) and a member of ASI. She is the Sommelier cum Retail Director at Wine Embassy and a lecturer at Vatel Hotel & Tourism Management School, as well as a guest lecturer at RMIT University and VinUniversity. With a WSET Level 3 certification and several industry awards, including Second Prize at the Vietnam Sommelier Contest 2017, she is also the translator of "Wine Folly: The Master Guide". Huong has held key roles such as Brand Manager at Geikkekan Sake and Cluster General Manager for Noi Hotel at Sailing Club Leisure, showcasing her leadership in the wine and hospitality sectors.
Cô Lê Hoàng Khánh Vi
Vi is a distinguished sommelier and food pairing expert with over eight years of experience in the industry. She holds a Master's in Wine Tourism Innovation and currently serves as the Vice President of the Saigon Sommelier Association. Vi has established herself as a key figure in Vietnam's wine scene - she has represented her country in prestigious international competitions such as the ASI Best Sommelier of the World 2023, and won the Valpolicella Wine Contest in 2022, showcasing her remarkable skills in the wine world. Vi has also been a speaker at renowned events such as the Hellenic European Products PDO & PGI seminars (2021 and 2022), focusing on cheese and olive oil, as well as the French Cheese Trade Event (2021 and 2022). Her passion for crafting unique wine and food pairings and sharing her knowledge drives her career, elevating the art of wine and gastronomy both in Vietnam and internationally.
Ông Phan Nam
Phan Nam, co-founder of Quyên & Nam Station and creator of the talk show Tender Host, is a renowned mixologist known for his innovative approach to crafting cocktails. His impressive career is marked by numerous prestigious titles, including Champion of the Song Cái Competition 2020 and winner of the Giffard West Cup 2022 in Vietnam. Phan Nam's creativity and expertise have earned him accolades such as runner-up at La Maison Cointreau Vietnam 2019, where he also took home the award for Best Cocktail. His talents extend to the global stage, with a top placement in the Global Coffee Championship 2022. Phan Nam is a leader in the bartending community, founding the talk show Tender Host as a platform dedicated to advancing the profession. This initiative has been successfully hosted in six major cities across Vietnam, including Hồ Chí Minh, Đà Nẵng, Đà Lạt, and Phan Thiết, attracting over 200 participants and contributing to the growth and recognition of the bartending industry in the country.
Anh Cẩm Thiên Long
Chef Cẩm Thiên Long, also known as Steven Long, is a distinguished Vietnamese chef recognised for his contributions to the culinary arts and education. He gained significant acclaim in 2013 by winning the Gold Medal at the Vietnam Water Dish Records Competition and in 2014, when he was the runner-up in Top Chef Vietnam. Specialising in meat preparation, Chef Long has served as a judge in prestigious competitions such as the US Porkstars Challenge and East Meat West. In 2023, he enhanced his global expertise by participating in the Gastronomy Training Programme organised by the Spanish Institute for Foreign Trade (ICEX). Chef Long also has extensive experience with European products, having served as a key chef for REA between 2020 and 2022. His impressive credentials include developing the REA cookbook, acting as a featured speaker at a REA gastronomy seminar, and judging the Pork and Beef competition from Ireland in September 2020.
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