Simple campaign
Active
Acronym:
AGRI CHINA ACEITUNA
Number:
101138218
Call ID:
AGRIP-SIMPLE-2023
coordinator:
Organización Interprofesional de la Aceituna de Mesa
-
Spain
INTERACEITUNA is the Table Olive Interprofessional Organisation, created in 2004 by all the organisations representing the sector and recognised by the Ministry of Agriculture, Fisheries and Food.
One of its functions is the national and international promotion of table olives. Since 2007 it has carried out promotional campaigns in more than ten countries: Canada, Mexico, the USA, Australia, France, the UK, Russia, India, China, etc. The contributions of the sector, together with the collaboration with different public bodies (MAPA, EU, ICEX, EXTENDA, AVANTE, etc.), have made it possible to invest more than 25 million euros to date, which proves INTERACEITUNA's long experience in the management of funds for this type of generic campaign.
In 2020, a market study was carried out in China to detect the problems facing European table olives in the Chinese market. The main conclusion is that although Europe has a predominant market share in terms of table olive imports from China, this has remained stagnant, both in volume and value, in recent years, and without generating the perception in China of being the leading supplier. This shows limitations in the value proposition, product distribution, promotion and adaptation to new and changing market trends.
One of its functions is the national and international promotion of table olives. Since 2007 it has carried out promotional campaigns in more than ten countries: Canada, Mexico, the USA, Australia, France, the UK, Russia, India, China, etc. The contributions of the sector, together with the collaboration with different public bodies (MAPA, EU, ICEX, EXTENDA, AVANTE, etc.), have made it possible to invest more than 25 million euros to date, which proves INTERACEITUNA's long experience in the management of funds for this type of generic campaign.
In 2020, a market study was carried out in China to detect the problems facing European table olives in the Chinese market. The main conclusion is that although Europe has a predominant market share in terms of table olive imports from China, this has remained stagnant, both in volume and value, in recent years, and without generating the perception in China of being the leading supplier. This shows limitations in the value proposition, product distribution, promotion and adaptation to new and changing market trends.
Product sector:
- Preparations of vegetables, fruit or nuts (incl. table olives)
Target country:
- China
Budget
Total
4 984 963
€
EU contribution
3 987 970,40
€
Duration 36
months
Start date
End date