Simple campaign
Active
Acronym:
CFORWELL
Number:
101194387
Call ID:
AGRIP-SIMPLE-2024
coordinator:
Consorzio Euroagrumi O.P. Soc. Coop. Cons.
-
Italy
The CITRUS FRUITS FOR WELLNESS (CFORWELL) proposal, aimed at the markets of Italy and Germany, is designed to enhance and improve the competitiveness of the EU product of fresh oranges (CN code 080510) by highlighting quality, safety, traceability, nutritional values and health properties, versatility and ease of use in cooking.
To do this, the proposing entity, Consorzio Euroagrumi O.P. Soc. Coop. Cons., intends to implement a structured program combining online and offline actions (direct actions). The actions will be aimed at: opinion leaders, importers, distribution and Ho.Re.Ca channel professionals, restaurateurs, chefs, consumers, and food system stakeholders (farmers, governments, and private sector).
Concurrently with product promotion, the "Enjoy - it's from Europe" campaign will be supported. Activities have been planned according to the objectives of the Agricultural Products Promotion Work Program (AGRIP) 2024.
To do this, the proposing entity, Consorzio Euroagrumi O.P. Soc. Coop. Cons., intends to implement a structured program combining online and offline actions (direct actions). The actions will be aimed at: opinion leaders, importers, distribution and Ho.Re.Ca channel professionals, restaurateurs, chefs, consumers, and food system stakeholders (farmers, governments, and private sector).
Concurrently with product promotion, the "Enjoy - it's from Europe" campaign will be supported. Activities have been planned according to the objectives of the Agricultural Products Promotion Work Program (AGRIP) 2024.
Product sector:
- Fruit (fresh or dried)
Target countries:
- Germany
- Italy
Budget
Total
1 880 586
€
EU contribution
1 316 410,20
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG