Simple campaign
Inactive
Acronym:
CHEESE AUST 19
Number:
824706
Call ID:
AGRI-SIMPLE-2018
coordinator:
CENTRE NATIONAL INTERPROFESSIONNELDE L'ECONOMIE LAITIERE
-
France
Information and advertising programme promoting European cheese in Australia 2019-2021.
Objective: to boost the European cheese sector’s competitive aspects in Australia to better position it against other local or imported cheeses (New-Zealand, USA…).This Action is focused on the European Cheeses, symbol of authenticity, quality, specific regional products and know-how. The goal is to allow foodies and consumers to discover the European dimension of cheeses, to show that cheese is a product of European culture and heritage. This program will be relayed by opinion-makers prescribers. Target group: the foodies and consumers with good income and whom are connected; the off-line and on-line press, the key influencers / bloggers and the chefs.
The activities have been selected to respond to the information and promotional requirements with a view to increase awareness, knowledge and the market share of the European cheeses, namely objectives 1 and 2.Action strategy: activities on public relations, information campaigns and events that would enable reinforcing the message related to specific European methods of production.
Objective: to boost the European cheese sector’s competitive aspects in Australia to better position it against other local or imported cheeses (New-Zealand, USA…).This Action is focused on the European Cheeses, symbol of authenticity, quality, specific regional products and know-how. The goal is to allow foodies and consumers to discover the European dimension of cheeses, to show that cheese is a product of European culture and heritage. This program will be relayed by opinion-makers prescribers. Target group: the foodies and consumers with good income and whom are connected; the off-line and on-line press, the key influencers / bloggers and the chefs.
The activities have been selected to respond to the information and promotional requirements with a view to increase awareness, knowledge and the market share of the European cheeses, namely objectives 1 and 2.Action strategy: activities on public relations, information campaigns and events that would enable reinforcing the message related to specific European methods of production.
Product sector:
- Cheese
Target country:
- Australia
Budget
Total
915 404,88
€
EU contribution
732 323,90
€
Duration 36
months
Start date
End date