EAT & THINK PINK CANADA - SAY YES TO THE BEST, EAT EUROPEAN PIG MEAT

THE PROJECT "EAT&THINK PINK CANADA - SAY YES TO THE BEST, EAT EUROPEAN PIG MEAT" INTENDS TO RESPOND TO THE STRATEGIC OBJECTIVES SET BY THE COMMISSION UNDER REGULATION (EU) 1144/2014 AND WITH THE WORK PROGRAM 2022 FOR THE TOPIC AGRIP-SIMPLE-2022-TC- AMERICAS. TARGET COUNTRY IS CANADA. TARGET GROUPS ARE: A) 1. OPERATORS IN THE FOOD SECTOR AND DISTRIBUTION, 2. JOURNALISTS, OPINION LEADERS, BLOGGERS 3. CATERING OPERATORS, CHEFS AND YOUNG CHEFS. B) CONSUMERS (AGED BETWEEN 18 AND 60 YEARS WITH SPECIFIC REFERENCE TO FOOD LOVERS). HAS A DURATION OF 3 YEARS. THE ACTION AIMS TO IMPROVE THE KNOWLEDGE AND REPUTATION OF EUROPEAN PORK CONSIDERING IN PARTICULAR THE SPECIFICITIES OF AGRICULTURAL PRODUCTION METHODS IN THE UNION, ESPECIALLY IN TERMS OF SUSTAINABILITY INHERENT IN THE LINES OF THE GREEN DEAL AND THE FARM TO FORK STRATEGY. IT THEREFORE FOCUSES ON THE ISSUES OF FOOD SAFETY, TRACEABILITY, AUTHENTICITY, LABELING, NUTRITIONAL AND HEALTH ASPECTS, ANIMAL WELFARE, RESPECT FOR THE ENVIRONMENT AND SUSTAINABILITY (INCLUDING CLIMATE BENEFITS SUCH AS THE REDUCTION OF GREENHOUSE GAS EMISSIONS AND / OR INCREASED REMOVAL OF CARBON DIOXIDE). ALSO FOCUSES ON THE INTRINSIC CHARACTERISTICS OF AGRICULTURAL AND FOOD PRODUCTS, PARTICULARLY IN TERMS OF QUALITY, FLAVOR, DIVERSITY, OR TRADITIONS. THE ACTION WILL INCLUDE A SERIES OF ACTIONS THAT WILL FULLY INVOLVE CONSUMERS, OPERATORS, CHEFS, BUYERS, SMALL AND LARGE RETAILERS. IN FACT, IN THE THREE YEARS OF DEVELOPMENT, A SPECIFIC SERIES OF ACTIONS ARE FORESEEN, RANGING FROM THE PRESENCE AT MAJOR TRADE FAIRS, THE ORGANIZATION OF DEMONSTRATION CORNERS IN SUPERMARKETS, THE METHODS OF CONTACT WITH OPINION LEADERS AND JOURNALISTS, THE LAUNCH OF A SPECIFIC WEBSITE AND SOCIAL NETWORK PLATFORMS WITH THE DISSEMINATION OF WRITTEN MESSAGES AS WELL AS SHORT VIDEOS ILLUSTRATING THE PROJECT IN ADDITION TO TRAINING COURSES FOR CHEFS AND B2B MEETINGS WITH OPERATORS IN THE AGRI-FOOD SECTOR AND DISTRIBUTION.