Simple campaign
Inactive
Acronym:
EU_EXT_JP-UK_26-28
Number:
101251164
Call ID:
AGRIP-SIMPLE-2025
coordinator:
EXTREMADURA AVANTE SL
-
Spain
The “Extremely European 2026–2028” programme, led by Extremadura Avante S.L.U., promotes a selection of PDO and PGI-certified agri-food products in the United Kingdom and Japan—two high-potential third-country markets. The campaign is fully aligned with Regulation (EU) No 1144/2014 and aims to boost the competitiveness, visibility and consumption of EU agricultural products, especially those linked to quality, origin, traceability and sustainability.
The programme targets 17 Geographical Indications from Extremadura, including cheeses, cured meats, olive oil, wine, cherries and spices. Its strategy focuses on the professional channel through fairs, inbound missions, masterclasses, and in-store promotions. All activities are guided by the institutional slogan “Extremely European”, highlighting the excellence and values of the EU food system.
Key SMART objectives include: increasing export value by +15% and volume by +12%; raising PDO/PGI recognition by +25%; and strengthening the association between EU attributes and Extremadura’s products by +25%. The work plan covers WP1, WP5, WP6, WP7 and WP9, and aims to reach over 75,000 consumers and 30,000 professionals.
With a total budget of €1,616,116, the programme is expected to generate €8.1 million in additional exports, achieving a return on investment (ROI) of 5.01. It offers a strategic response to growing competition from non-EU products and ensures long-term institutional and commercial impact in both target markets.
The programme targets 17 Geographical Indications from Extremadura, including cheeses, cured meats, olive oil, wine, cherries and spices. Its strategy focuses on the professional channel through fairs, inbound missions, masterclasses, and in-store promotions. All activities are guided by the institutional slogan “Extremely European”, highlighting the excellence and values of the EU food system.
Key SMART objectives include: increasing export value by +15% and volume by +12%; raising PDO/PGI recognition by +25%; and strengthening the association between EU attributes and Extremadura’s products by +25%. The work plan covers WP1, WP5, WP6, WP7 and WP9, and aims to reach over 75,000 consumers and 30,000 professionals.
With a total budget of €1,616,116, the programme is expected to generate €8.1 million in additional exports, achieving a return on investment (ROI) of 5.01. It offers a strategic response to growing competition from non-EU products and ensures long-term institutional and commercial impact in both target markets.
Product sectors:
- Beer
- Beverages made from plant extracts
- Spirits, liqueurs and vermouth
- Wine, cider and vinegar
- Cheese
- Dairy products (excl. Cheese)
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Honey and beekeeping products
- Bovine meat (fresh, chilled and frozen)
- Meat preparations
- Pork meat (fresh, chilled and frozen)
- Poultry meat (fresh, chilled and frozen)
- Sheep and goat meat (fresh, chilled and frozen)
- Olive oil
- Bread, pastry, cakes, confectionery, biscuits and other baker's wares
- Other eligible products
Target countries:
- Japan
- United Kingdom
Budget
Total
1 616 116
€
EU contribution
1 292 892,80
€
Duration 36
months
Quality schemes
- PDO/PGI/TSG