EU Good food - good life

The subject of the campaign is the promotion of European beef, pork, canned peaches and kiwi fruit on the Vietnamese and South Korean markets. The motto of the campaign is “EU good food – good life” (the campaign slogan can be changed or supplemented at the project implementation stage). The Proposing Organisation is a consortium of 2 organizations: The Union of Producers and Employers of the Meat Industry (UPEMI) from Poland and The Association of Imathia's Agricultural Cooperatives (ASIAC) from Greece - organization producer recognized by the Member State of UE. Information and promotion activities will focus on the market of the Vietnam and South Korea. The campaign will run from March 2024 to February 2027. The target group are representatives of meat and fruit distributors and retail chains interested in purchasing high quality agricultural products from Europe. Individual consumers constitute a support group as recipients of some activities undertaken as part of the campaign.
The promotional message will focus on emphasizing the high-quality beef, pork, canned peaches and kiwis from Europe, sustainable production methods, safe consumption, as well as their taste, nutritional and health properties. EU norms regarding pesticide residues in food are highly restrictive and guarantee safe consumption of European foods. The campaign budget is estimated at EUR 4,7 million. The main activities include creation of consistent visual identification, development and ongoing updates of information on the dedicated campaign website, activities in social media, participation in economic fairs and study tour to Poland and Greece for potential trading partners from Vietnam and South Korea, as well as press, internet and outdoor advertising. The campaign will bring the economic and informational benefits: an increase in the value of sales of European meat and fruit on the Vietnamese and South Korean markets and an increase in awareness of the quality of European products.