Information project for promotion of fresh kiwi to restore the market conditions in a third country, USA

Information project for promotion of Fresh Kiwi to restore the market conditions in third country, USA. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target country and target groups, and all of its actions are in accordance with Grants to information provision and promotion measures concerning agricultural products implemented in third countries to restore market situation in accordance with Regulation (EU)№1144/2014 .
The representative organizations AC Nestos from Greece, global player in the production and trade of fresh fruits is the proposing organizations of the action in target country USA. The objectives: Enhancing the image of European fresh kiwi, increase the competitiveness and consumption and to raise their profile highlighting the specific features of food safety, traceability, authenticity, nutritional and health aspects value and sustainability in USA, in addition to increase the market share of European kiwi and restore the normal market conditions due the damage caused by Covid-19. This will lead to become competitive supplier of the market and increase the consumer confidence of the European Fresh Kiwi in USA under conditions of Pandemic. The action will have a direct economic impact as a +4% annual increase of exports value within 1 year period. The action will put a lot of attention to media (web site, social media and online ads) as well as traditional publicity (publications),trade fairs, B2B workshops, but also will innovate with experience oriented actions (POS) in order to engage consumers. Action’s total budget is 462.280 euro.