Information provision and promotion measures on fruits (apples and kiwis) in Indonesia, Israel and India

Agrotikos Synetairismos Neapolis Agriniou “AS NEAPOLIS” and the Association of Polish Fruit and Vegetables Distributors “FRUIT UNION”, have joined forces to create a dynamic and impactful campaign to promote European high-quality kiwis and apples to the Third country markets of Indonesia, Israel, and India. The main objective of the Consortium, through this Action, is to achieve an increase in market share in terms of value of exports. More specifically, the Consortium aims to increase the value of exports of European kiwis and apples to India by 5% every year and and achieve exports of 1.200.000 € in Israel and 1.250.000€ in Indonesia, within the 3-year period of Action. The main EU message of the campaign will be centered around promoting European kiwis and apples as high-quality, and safe products. The campaign aims to communicate to the target audience that European kiwis and apples are produced under strict safety and quality standards. The selected strategy will address the challenges identified in the market analysis and will adapt to the different target countries. The campaign will target specific group segments and tailoring messaging to their preferences and values, addressing the challenges identified in the market analysis and adapting to the different target countries. The Consortium will employ a variety of communication tools, including public relations efforts, a dedicated website, social media accounts, publications, media kits, and promotional merchandise, promotional videos, participation in trade fairs, B2B dinners, study trips, tasting days. All activities of the Action will use the "Enjoy it's from Europe" signature, accompanied by the text "The European Union supports campaigns that promote high-quality agricultural products".