Promotion of fresh and healthy European berries as tasty, affordable, sustainable, and convenient in a balanced healthy daily diet.

The proposed campaign for European berries promotes the use of berries (like strawberries, blue berries, raspberries, etc.) as part of a balanced and healthy diet by highlighting the benefits of consuming fresh fruits in a balanced diet. This promotion focuses on (younger) adults from 18-35 years old. The promotion will aim to stimulate national dietary recommendations, like 5 portions of a variety of fruit and vegetables each day. We will highlight the importance of fruit and the beneficial impact of fruit consumption on health.
With the promotion we aim on increasing the consumption of European produced fresh berries. The campaign focusses on the periods in the year with the best availability of European produced Soft fruit.