Organic without borders | Diversity for Europe Grenzenlos Bio | Vielfalt für Europa

The project “GreBioEUplus – Organic without borders | Diversity for Europe” builds on the achievements of the EU-funded campaign GReBioEU (No. 101087593) and aims to further strengthen awareness, recognition and trust in the EU organic quality scheme. It promotes certified organic products in Germany and Italy – two of the largest EU food markets. Proven elements such as the mobile information unit ("Bio-Mobil") and school outreach will be continued, while new priorities like youth-targeted digital communication and biodiversity are added. The latter is a system-relevant topic, which is preserved and promoted by organic farming and runs through all channels and measures of the project. The school program will be expanded and rebranded as the “Colorful Classroom”, focusing on sustainability and the EU organic label. The campaign responds to changing media habits by intensifying influencer collaboration and expanding its presence on platforms such as TikTok. Activities targeting consumers, schoolchildren and B2B actors will be interlinked to maximize synergy. A mix of online and offline tools – videos, VR, educational kits, Web-App, POS actions – ensures broad outreach. All products promoted are EU-certified organic. The project supports the European Green Deal and the EU Biodiversity Strategy by encouraging sustainable consumption and highlighting the environmental, qualitative and resilience-related benefits of organic farming. It also contributes to the European Commission’s 2025 agri-food vision by strengthening the competitiveness and acceptance of EU organic products and promoting sustainable internal market structures by strengthening the diverse network along the agricultural value chain. It is implemented by two experienced partner organizations from Germany and Italy. Target: 94.4 million contacts and additional sales of € 30.62 million. Total budget: € 4.97 million.