Oracando | Taste the Nature

The proposed Action entitled Oracando | Taste the Nature aims at information provision and promotion measures on fresh fruits in Denmark and Netherlands and is submitted by the Producers Association (PA) of the Agricultural Cooperative of Chania. The purpose of the proposed programme is twofold. Firstly, it aims to restore normal market conditions following the impact of Covid-19 on the market for fresh fruit and increase the competitiveness of European products. Specifically, the second objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote the European fresh fruits, namely oranges and avocados which have unique features in terms of quality, freshness and taste and are produced under the strict European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs press events, etc. over a period of three years (March 2023 – February 2026). In particular, this program is committed to stabilising and increasing the consumption of fruits and vegetables among consumers and especially Millennials and Generation Z. Specifically, it aims to raise awareness and increase the knowledge of the general public, professionals and opinion leaders in order to shift their mentality and to disseminate a European nutritional message.