Information provision and promotion measures on PDO and PGI products in the USA and Canada

Information provision and promotion measures on PDO/PGI products in the USA and Canada is the name of the Action submited by the «Agrofood Partnership of the Region of Western Macedonia». The ultimate aim of the partnership is to highlight and promote all Agro-Food products that produced or processed in the geographical borders of the Region of Western Macedonia, in order to gain the position they deserve in the local, national and international market, for the benefit of local producers, professions, businesses and the local economy as a whole. The Action follows the basket approach of PGO and PGI products that are produced in the Region of Western Macedonia. The campaign will provide information to consumers on the UE quality scheme of PDO/PGI, on the merits of the Union agricultural products and of the high standards applicable to the production methods in the Union and in particular in terms of food safety, quality and taste. At the same time, we will target buyers, importers and distributors to make business agreements and export the products in the markets of the USA and Canada. Having as a basis the market analysis, the action has two SMART objectives; to provide new knowledge consumers and to increase the exports in the target countries. The project is of 3-years duration with a budget of 2.305.000,00 €.