News and events

The Irresistible Europe Meal Box Promotion returns in China with 20,000 boxes, 4 themed menus, retail offers, and digital activations. 

This year ‘Irresistible Europe, Countless combinations’ will partner with the Guangzhou Four Seasons Hotel to present a special menu showcasing EU agri-food and beverage products in China.  

Building on last year's success, this year's meal box promotion will continue to champion the diverse range of European agri-food products, including those with Geographical Indications (GIs).

Irresistible Europe, Countless combinations continue its successful cooperation with HoReCa partners with a tailor-made EU promotion menu showcasing EU-agri food products in China.