After a brief introduction to GIs in Europe, EU products in the target categories were explained in detail to attending professionals, with a focus on characteristics of the place of origin/production process, organoleptic characteristics of each product tasted, and the best food/drink pairing options.
Chef Zhang Zhenyu and sommelier Henry Wu provided a master class about EU food (meat, cheese, olive oil) and wines to pair with.
- 16.00 – 16.30: Introduction to the campaign, the speakers, agenda and brief overview of GIs in Europe.
- 16.30 – 17.45: Three sessions of food tasting (one type of meat, one type of cheese and one type of olive oil).
- 17.45 – 17.55: Blind contest in which a selection of attendees tasted all options again without knowing which product they were tasting.
Practical information
When
Shanghai time
My time
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