Information and promotion of European Honey (Greece and Bulgaria) in third countries Japan, UAE and Saudi Arabia.

The proposal falls in Topic C Information provision and promotion programs targeting any third countries in Article 2 and 3 of Regulation (EU) No 1144/2014.The proposal is for promotion of European Honey (Greece and Bulgaria) in third countries Japan, UAE and Saudi Arabia.

General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU) №1144/2014of the EC. The objectives: Enhancing the image of European honey and to Increase existing level of exports, increasing the competitiveness and consumption of Union agricultural products and to raise their profile highlighting the specific features of food safety, traceability, authenticity labeling, nutritional and health aspects value and sustainability, increase the awareness of the merits of Union honey by the consumers and to increase their market share in the three target countries.

The action strategy is strongly related to project’s objectives and market analysis results. The action joins together 2 proposing organizations, from Bulgaria (BOF) and from Greece (BCT). Each proposing organization has established a wide cultivation network with high quality standards and significant importance to local economies. The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results. Total budget of the proposal: 2.384.057 EURO.