Processed potatoes UK

This programme concerns an information and promotion programme for processed potatoes in UK. With potatoes key European Union agricultural products, the potato sector is a fundamental sector for many EU Member States. Moreover, the trade flow between EU and UK significantly contributes to the economic stability and growth of the EU, as the EU is a significant net-exporter to the UK, with a high dependence of the UK of food supply from EU mainland. By consequence, this project can offer great support to the European and Belgian potato sector, undeniably feeling the impact of Brexit. With Brexit in place, the competitive advantage of European (processed) potatoes comes under pressure. Therefore we are convinced that we should act now. 
Through a communication campaign among a B2B target group, with a European message of sustainability and high quality, we are persuaded we can consolidate and even reinforce our presence on the UK market. The programme will highlight the sustainability of the potato sector and stress its beneficial role for climate action and environment. The activities address how potatoes and their production and processing methods contribute to climate change mitigation and adaptation and how they help to reach the objectives of the European Green Deal and the Farm to Fork Strategy more specifically. We would like to increase awareness around the sustainability and high quality of European and Belgian (processed) potatoes among a B2B target group of processed potato buyers in the UK. We want to achieve this by intensively communicating about these characteristics. Specifically for sustainability, our communication will be based on scientific data and experiences and testimonials from the sector. When evaluating this campaign we would like a positive shift at the end of the campaign for the campaign message. Also we hope to see a positive economic impact, rising export for the European processed potatoes to UK.