The art of european meat (pork and beef) in Africa and the Middle East

The programme's aim is to increase the export to the targeted third countries, United Arab Emirates, Ghana and Côte d'Ivoire, by means of creating a good image of European pork and beef through focussing on their quality and by increasing awareness about the qualities of European pork and beef. Fairs and B2B events in the targeted countries will be organised to bring European pork and beef exporters in contact with new potential clients. To support these activities, advertisements (print and online) will be published and direct mails will be sent to inform the target group of the upcoming events. A website will contain all necessary information about the programme so that potential clients can find everything they need to meet the European pork and beef exporters. SEA and SEO will be used, where possible, to get the website known. Brochures and folders complete the image campaign with more information about European pork and beef and their qualities. All the programme's communications will contain the following messages:The quality of the European beef and pork (know-how due to long-lasting tradition of pig and cattle breeding in Europe, strict EU legislation guarantees good safety and quality)The traceability of the pork and beef from farm to forkThe high service level of the pork and beef exportersFood safety