Information Provision and promotion measures on fresh fruits in Japan, S. Korea and Vietnam

The proposed action entitled Provision and promotion measures on kiwis and apples in Japan, S. Korea and Vietnam is submitted by the Association of Imathias Agricultural Cooperatives which consists of eight recognized producers organizations in Greece. The action is of three years’ duration, estimated to start in April 2020 and will end in March 2023.

The action includes activities with the objective to provide information to the target group on the high standards applicable  to the production methods in terms of food safety and nutritional aspects and the characteristics of fresh kiwis and apples produced in the European Union in terms of their quality and taste. Achieving  this objective will consequently contribute  to growing the market share. The activities include the production of informative printed and electronic material, advertorial placements, the participation  in  international exhibitions, press  events and tasting days.