European Pork and Beef, Excellence in Quality and Production Standards

European Pork and Beef, Excellence in Quality and Production Standards



Objective: Build and strengthen awareness of EU standards in quality and production and grow the value and volume of the EU’s market share of pork and beef exports.

Target group:The primary audience is trade (mainly importers but also food service operators and retailers. The secondary audience is key opinion leaders such as food writers, bloggers and foodies as well as consumers.

Action strategy: Tailored Campaign in the three target markets.The campaign tagline will be ‘European Pork and Beef, Excellence in Quality and Production Standards’. It will be tailored to the opportunities for EU pork and beef in each market.

Information and Promotional activities will focus on seven key areas to include: trade communications digital – website & social media platforms, trade fairs, trade seminars, public relations, inward study visits and East meet West

Budget: € 3,948,022.00 for 3 years