Promotion of Quality PDO/PGI products in Internal market

The project EUQUFU aims to highlight the specific features of the agricultural production methods of the PGO/PGI/TSG to the countries France and Greece, in terms of food safety, traceability, authenticity, labelling and nutritional aspects, respect for the environment and sustainability, and the characteristics of European Quality products, particularly in terms of its quality, taste, diversity, tradition and innovation.
The specific objectives are:
a) to enhance the image, competitiveness and consumption of Union agri-food products (European Quality PGO/PGI products) and raise their profile, and
b) to increase the market share of the European PDO/PGI products in the markets Greece and France with high growth potential.
The objectives of the program fully comply with the general and specific objectives set out in 5(4)(b) and the aims listed in Article 3 of Regulation (EU) No 1144/2014, contributes to the climate and environmental ambition of the Common Agricultural Policy (CAP), the Green Deal and most importantly Farm to fork strategy.
The activities of the project include: public relations, website and social media, advertising printed, online, TV and in social media, fairs, events and tastings.