Multi campaign
Inactive
Acronym:
Organicity
Number:
825777
Call ID:
AGRI-MULTI-2018
coordinator:
BIOAGRICOOP SCRL
-
Italy
partner:
OGOLNOPOLSKIE STOWARZYSZENIE PRZETWORCOW I PRODUCENTOW PRODUKTOW EKOLOGICZNYCH POLSKA EKOLOGIA
-
Poland
Organicity. Taste the wellness of EU organic food!
'Organicity. Taste the wellness of EU organic food!' aims at increasing the level of awareness and recognition of the Union organic food, as well as of Union organic logo and certification schemes, in Third countries. The countries identifies as target are: USA and South East Asian countries, namely Singapore, Indonesia, Vietnam and Thailand. The project aims at disseminating widely, in target countries, knowledge of the high quality of organic products of European origin, as well as EU organic logo, production requirements, the benefits for the environment and the system of Community certification. The overall objective of the project is to contribute to increase the competitiveness and consumption of the Union agricultural and food in Third countries. In other words, the program aims to lay the groundwork for a larger consumption of organic products certified by the Reg. CE 834/2007 and subsequent amendments and integration. The project foresees informative and promotional activities targeted to consumers, with the aim of increasing their knowledge, confidence and trust in the EU organic food, and to importers, distributors and restaurateurs, motivating them to the introduction of references of European organic products in major retail sale-points and food services. The main foreseen activities are: participation in International Food Fairs, seminars and workshops, networking dinners, incoming and study trips to Europe, Organic week in point-of-sales of the target countries. A set of communication activities as: an application for mobile devices, promotional videos, an online and printing advertising campaign and so on, are foreseen as well. The project is proposed by Bioagricoop, Italy, as Coordinator, and Polska Ekologia, Poland: both the partners have a long experience in promoting and spreading knowledge about the organic agriculture, as well as in managing promotional and informative projects in Third countries
'Organicity. Taste the wellness of EU organic food!' aims at increasing the level of awareness and recognition of the Union organic food, as well as of Union organic logo and certification schemes, in Third countries. The countries identifies as target are: USA and South East Asian countries, namely Singapore, Indonesia, Vietnam and Thailand. The project aims at disseminating widely, in target countries, knowledge of the high quality of organic products of European origin, as well as EU organic logo, production requirements, the benefits for the environment and the system of Community certification. The overall objective of the project is to contribute to increase the competitiveness and consumption of the Union agricultural and food in Third countries. In other words, the program aims to lay the groundwork for a larger consumption of organic products certified by the Reg. CE 834/2007 and subsequent amendments and integration. The project foresees informative and promotional activities targeted to consumers, with the aim of increasing their knowledge, confidence and trust in the EU organic food, and to importers, distributors and restaurateurs, motivating them to the introduction of references of European organic products in major retail sale-points and food services. The main foreseen activities are: participation in International Food Fairs, seminars and workshops, networking dinners, incoming and study trips to Europe, Organic week in point-of-sales of the target countries. A set of communication activities as: an application for mobile devices, promotional videos, an online and printing advertising campaign and so on, are foreseen as well. The project is proposed by Bioagricoop, Italy, as Coordinator, and Polska Ekologia, Poland: both the partners have a long experience in promoting and spreading knowledge about the organic agriculture, as well as in managing promotional and informative projects in Third countries
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Product sectors:
- Beverages made from plant extracts
- Wine, cider and vinegar
- Cereals
- Pasta
- Cheese
- Dairy products (excl. Cheese)
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
- Olive oil
- Vegetable oils other than olive oils
- Bread, pastry, cakes, confectionery, biscuits and other baker's wares
- Chocolate and derived products
Target countries:
- Indonesia
- Singapore
- Thailand
- United States
- Viet Nam
Budget
Total
2 264 603,56
€
EU contribution
1 811 682,85
€
Duration 59
months
Start date
End date
Quality schemes
- EU organic label