ChickLeaders

The proposed action entitled ChickLeaders is submitted by the Producer Organization PINDOS loannina Agricultural Poultry Farming Cooperative (PINDOS). The promoted products of the action are chicken meat products and in particular: fresh or chilled fowls of the species Gallus domesticus, not cut in pieces, frozen fowls of the species Gallus domesticus, not cut in pieces, fresh or chilled cuts and edible offal of fowls of the species Gallus domesticus, frozen cuts and edible offal of fowls of the species Gallus domesticus and sausages and similar products, of meat, offal or blood; food preparations based on these products.

The general objective of the proposed action is to enhance the competitiveness of the Union livestock sector. The action is designed to achieve two main objectives which are linked to each other. The first objective is that 200,000 people in United Arab Emirates and 75,000 people in Qatar every year will acquire new knowledge on the merits of Union livestock products. The second objective is enter the market of United Arab Emirates by 150,000 € value of exports in the first year and increase the value of sales in the second and third year by 100% and to enter the market of Qatar by 75,000 € value of exports in the first year and increase the value of sales in the second and third year by 100%.

The main Union message of the action will be the quality and safety of European chicken meat products. Secondary messages will highlight the specific features of livestock production methods in the Union, particularly in terms of traceability, authenticity, nutritional aspects, respect for the environment and sustainability, and the characteristics of agricultural products, particularly in terms of their quality and taste. The communication of the above messages will increase awareness and will eventually enhance the competitiveness of the Union agricultural sector. The action aims to promote the European chicken meat products which have unique features.