Information and promotion program aiming to increasing the consumption of fresh vegetables in the internal market (Germany, Poland and Czech Republic)

The proposal falls in Topic B Information provision and promotion programs aiming at increasing the consumption of fresh vegetables in the internal market. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU)№1144/2014 of the EC.

The objectives: to increase the competitiveness and consumption of European Fresh vegetables and to raise their profile highlighting the specific features of food safety, traceability, authenticity, labeling, nutritional and health aspects value and sustainability in the target countries, in addition to increase the market share of European Fresh vegetables in the three markets. This will lead to higher value of European fresh vegetables exports in internal market thus growing their market share. The action will have a direct economic impact as a +6% annual increase of exports value within 2021-2024 period for all four countries is expected.

Two representative organizations from Bulgaria and Romania, global players in the production and trade of fresh fruits are the proposing organizations of the action. Their targets are the central European markets of Germany, Poland and Czech Republic. The action will put a lot of attention to new media (web site, social media and online ads) as well as traditional publicity (publications). It will use classical methods (trade fairs, B2B workshops) but also will innovate with experience-oriented actions (roadshows) in order to engage consumers. Action’s total budget is 3,651.753 euro.