Simple campaign
Inactive
Acronym:
KNOW-AP
Number:
824611
Call ID:
AGRI-SIMPLE-2018
coordinator:
Assomela Società Cooperativa
-
Italy
Knowing European Apple
Objective: General objective: strengthen the competitiveness of the agricultural sector of the EU. Specific objects: Improving the level of awareness of the merits of European Union agricultural products and of the high standards applicable to the European Union production methods, by means of improvement of sector professionals’ technical knowledge and i Specific objectives: Increase awareness of the merits of the agricultural products of EU and of the high standards applicable to the production methods; increase the competitiveness and consumption of EU agricultural products and certain food products and raise their profile within the Union; increase the technical awareness and technical knowledge related to the management of the agricultural products – with focus on the promoted products; increase and improve specific knowledge linked to the production cycles – fruits – among the specific target groups; increase the awareness and recognition on the promoted products among the target population.The 3-year programme, KNOW-AP Knowing European Apple, is presented by Assomela, the Italian Association of Apples Producers. The testimonial products of the programme are part of the fruit products (Apple). The programme is presented in compliance with the EU Reg. N. 1144/2014, Actions under thematic Priority 1 - Simple Programmes in the internal market, TOPIC 2.
Target group: The information provisions and promotional measures required in this framework are destined mainly to the professionals sector (in particular those in charge of the management of fruit and vegetable departments), consumers (users of the Web portal), specialized journalists of Italy and Spain.
Action strategy: activities related to PR, electronic channels, info-material and advertisements, in-formation and promotion events, specific activities at the POS, training for the sector operators. The activities will be tailored according to the characteristics of the specific target groups. The objectives of the Programme:
Budget: € 450,000.00 for 3 years
Objective: General objective: strengthen the competitiveness of the agricultural sector of the EU. Specific objects: Improving the level of awareness of the merits of European Union agricultural products and of the high standards applicable to the European Union production methods, by means of improvement of sector professionals’ technical knowledge and i Specific objectives: Increase awareness of the merits of the agricultural products of EU and of the high standards applicable to the production methods; increase the competitiveness and consumption of EU agricultural products and certain food products and raise their profile within the Union; increase the technical awareness and technical knowledge related to the management of the agricultural products – with focus on the promoted products; increase and improve specific knowledge linked to the production cycles – fruits – among the specific target groups; increase the awareness and recognition on the promoted products among the target population.The 3-year programme, KNOW-AP Knowing European Apple, is presented by Assomela, the Italian Association of Apples Producers. The testimonial products of the programme are part of the fruit products (Apple). The programme is presented in compliance with the EU Reg. N. 1144/2014, Actions under thematic Priority 1 - Simple Programmes in the internal market, TOPIC 2.
Target group: The information provisions and promotional measures required in this framework are destined mainly to the professionals sector (in particular those in charge of the management of fruit and vegetable departments), consumers (users of the Web portal), specialized journalists of Italy and Spain.
Action strategy: activities related to PR, electronic channels, info-material and advertisements, in-formation and promotion events, specific activities at the POS, training for the sector operators. The activities will be tailored according to the characteristics of the specific target groups. The objectives of the Programme:
Budget: € 450,000.00 for 3 years
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Product sector:
- Fruit (fresh or dried)
Target countries:
- Spain
- Italy
Budget
Total
450 000
€
EU contribution
315 000
€
Duration 36
months
Start date
End date