Information and promotion campaign for European beer in Russia and Belarus

A programme on European beer, with quantified information and sales objectives (to improve EU beer availability for consumers, improve consumer awareness about EU beer, increase EU beer export), is addressed to trade professionals (local wholesalers and retailers active in beer/alcohol trade related sectors) and beer consumers in Russia and Belarus.The budget is €1,258,389 and the programme will run for three years. The programme foresees such actions as continuous PR activities, website setup, updating and maintenance, social media, advertising, publications, media kits, promotional merchandise, trade fairs, seminars and workshops, as well as B2B meetings, trainings for trade/cooks, activities in schools, sponsorship of events, study trips to Europe, tasting days, POS.