Enjoy Salam de Sibiu PGI!

The action aims to increase awareness and recognition of the PGI quality scheme, highlighting the production method of a product, newly integrated in the scheme, Salam de Sibiu PGI (RO/PGI/0005/01280). The action emphasises on the various aspects and specific features of the Salam de Sibiu PGI production method (in terms of food safety, traceability, authenticity, nutritional aspects, respect for the environment and sustainability), and also its unique characteristics in terms of quality, taste, difference and tradition. Specific objectives are to increase the added value of the product and stimulate its demand in the internal national market, as well as in Italy and Spain. Those will result in an increase of recognition levels of the PGI logo in Romania and will contribute to reversing the downward trend that recognition of the logo demonstrated in Italy and Spain. It will also boost the competitiveness of the product and of the industry and increase consumption. The expected impact is to improve levels of awareness of the PGI logo, to increase sales in Romania and export rates to Italy and Spain. The core target groups are Gen X and Y along with multipliers (bloggers at on-site events) and meat market professionals (distributors, HORECA). The action mix is of B2C and B2B type and includes PR, advertising and promotion; different channels will be used (web, social media, online as well as traditional advertising - TV and food shows, cinema, stands at fairs, restaurant weeks and tasting days). The action will last for 36 months and the overall budget is EUR 1 635 964.http://www.asiccaza.org