Simple campaign
Inactive
Acronym:
Dairy in KSA and UAE
Number:
101015467
Call ID:
AGRI-SIMPLE-2020
coordinator:
MEJERIFORENINGEN DANISH DAIRY BOARD
-
Denmark
The purpose of this application is to seek funding from EU to accomplish a series of activities that will grow the export of European/Danish dairy products to KSA and UAE. More specifically, the aim is to promote organic Infant Milk Formula, UHT milk and cheese.
EU producers have allready succeded in establishing sizeable and valuble market relations with KSA and UAE. With respect to organic and high quality dairy products, it holds aparticualr interest to the consumers in the region. This is especially the case with European products whose origins is associated with credability and high quality standards. New studies and research shows that the two markets holds a great potential for growing exports of European dairy products. To a greater extent than almost any other export markets outside of the EU, the Gulf States (GCC) have continuously been an absolute key export market for the European dairy industry. EU exports to Saudi Arabia alone produced a large Agri-food trade surplus exceeding EUR 4,6 bn in 2016. In the UAE, another key market in the region, the EU trade surplus surpassed EUR 3 bn in that same year.
In order to harvest the potential for increased exports to KSA and UAE, European and Danish dairy need the opportunity to invest in communication and marketing activities that:
- Raise qualifies awareness with consumers
- Educate consumers
- Educate and create preference with BTB stakeholders.
Communicating the high quality standards of European dairy as well as its saftey and nutrtious qualities, will enable us to succesfully realise the market potential. Other EU countries will also benefit from promotional activities that highlight the high quality of European dairy products.
EU producers have allready succeded in establishing sizeable and valuble market relations with KSA and UAE. With respect to organic and high quality dairy products, it holds aparticualr interest to the consumers in the region. This is especially the case with European products whose origins is associated with credability and high quality standards. New studies and research shows that the two markets holds a great potential for growing exports of European dairy products. To a greater extent than almost any other export markets outside of the EU, the Gulf States (GCC) have continuously been an absolute key export market for the European dairy industry. EU exports to Saudi Arabia alone produced a large Agri-food trade surplus exceeding EUR 4,6 bn in 2016. In the UAE, another key market in the region, the EU trade surplus surpassed EUR 3 bn in that same year.
In order to harvest the potential for increased exports to KSA and UAE, European and Danish dairy need the opportunity to invest in communication and marketing activities that:
- Raise qualifies awareness with consumers
- Educate consumers
- Educate and create preference with BTB stakeholders.
Communicating the high quality standards of European dairy as well as its saftey and nutrtious qualities, will enable us to succesfully realise the market potential. Other EU countries will also benefit from promotional activities that highlight the high quality of European dairy products.
Product sectors:
- Cheese
- Dairy products (excl. Cheese)
Target countries:
- United Arab Emirates
- Saudi Arabia
Budget
Total
4 117 146,08
€
EU contribution
3 293 716,86
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG