Promotion of processed fruits and olive oil in South and South East Asia

The general objective is to enhance the competitiveness of the European fruits processing and the olive oil sectors and to increase exports from the member states by supporting their internationalisation and identification as European suppliers. The specific objectives are to increase the competitiveness and consumption of some agricultural EU products and to raise their profile outside the EU; to increase EU value of exports and generate new exports to the five markets. The action will have a direct economic impact: to achieve a high annual growth rate of exports during the implementation period (2020-2022) in order to generate +8. million euro new exports from the two members states. The action aims to highlight the specific features of agricultural production methods in the Union and in the concerned member states particularly in terms of quality and food safety, traceability, nutritional aspects, respect for the environment and sustainability and the characteristics of certain agricultural products, particularly in terms of their quality, taste, diversity and traditions; It is proposed by organisations that bring along their experience and capacity to implement successfully multinational and multidimensional actions as they already work together in a similar action in third countries. The mix of actions includes Web site and social media, Advertising (Print and online), Communication tools (publications), Events (stands in trade fairs, workshops - B2B meetings, study trips and POS promotion (tasting days).