Simple campaign
Inactive
Acronym:
2021Biocatina
Number:
101046159
Call ID:
AGRIP-SIMPLE-2021
coordinator:
BIO CATINA COOPERATIVA AGRICOLA
-
Romania
Title: Enjoy Organic Sea Buckthorn! It’s from Europe!
EU organic Sea Buckthorn products have the opportunity to access fast growing Third Countries: Switzerland, South Korea and Singapore with health and nutrition value benefices for consumers. Sea Buckthorn is poorly integrated product in daily diets despite nutritional and medical properties. For this reason, it is considered necessary to value the nutritional qualities of this cultivated crop, the uniqueness of its products and its good effects on environment, to educate about the benefits generated by consumption of the European quality scheme. Objectives of increasing the awareness and recognition of EU quality schemes and increasing of competitiveness and consumption of EU agricultural products will be completed with an adapted mix of communication digital and traditional activities.
EU organic Sea Buckthorn products have the opportunity to access fast growing Third Countries: Switzerland, South Korea and Singapore with health and nutrition value benefices for consumers. Sea Buckthorn is poorly integrated product in daily diets despite nutritional and medical properties. For this reason, it is considered necessary to value the nutritional qualities of this cultivated crop, the uniqueness of its products and its good effects on environment, to educate about the benefits generated by consumption of the European quality scheme. Objectives of increasing the awareness and recognition of EU quality schemes and increasing of competitiveness and consumption of EU agricultural products will be completed with an adapted mix of communication digital and traditional activities.
Product sectors:
- Beverages made from plant extracts
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
Target countries:
- Switzerland
- South Korea
- Singapore
Budget
Total
2 153 478
€
EU contribution
1 722 782
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG