Simple campaign
Inactive
Acronym:
ABBI_CN
Number:
824864
Call ID:
AGRI-SIMPLE-2018
coordinator:
Alliance of Baltic Beverage Industry
-
Lithuania
Information and promotion campaign “Colours of Europe” for European meads and sparkling wines with an indication of the wine grape variety in China
Objective: The “Colours of Europe” Information and promotion campaign for European sparkling wine with an indication of the wine grape variety and for mead in China aims to improve consumers awareness, to highlight the specific features on the mentioned products and to increase EU sparkling wine with IWGV and mead export.
Target groups: consumers and trade professionals.
Action strategy: website and social media, promotional merchandise, trade fairs, B2B meetings, tasting days, information stands at points of sales, promotion at retailers publications.
Budget: € 470,163.40 for 3 years
Objective: The “Colours of Europe” Information and promotion campaign for European sparkling wine with an indication of the wine grape variety and for mead in China aims to improve consumers awareness, to highlight the specific features on the mentioned products and to increase EU sparkling wine with IWGV and mead export.
Target groups: consumers and trade professionals.
Action strategy: website and social media, promotional merchandise, trade fairs, B2B meetings, tasting days, information stands at points of sales, promotion at retailers publications.
Budget: € 470,163.40 for 3 years
Product sector:
- Wine, cider and vinegar
Target countries:
- China
- Hong Kong
Budget
Total
470 163,40
€
EU contribution
376 130,72
€
Duration 36
months
Start date
End date