Information and promotion campaign “Colours of Europe” for European meads and sparkling wines with an indication of the wine grape variety in the US

Information and promotion campaign for European sparkling wine with an indication of the wine grape variety and for mead in the US aiming to improve EU sparkling wine with IWGV and mead availability to consumers, to increase consumers awareness, to highlight the specific features on the mentioned products and to increase their export. Target audiences: consumers and trade professionals.

The budget is 1.7 mill. Eur and the programme will run for three years. The programme foresees such actions as website and social media accounts setup, maintenance and regular posting, advertising in print, promotional merchandise, trade fairs, B2B meetings, restaurant weeks, sponsorship events and POS promotions.