Simple campaign
Inactive
Acronym:
ANDINO
Number:
101008303
Call ID:
AGRI-SIMPLE-2020
coordinator:
CENTRE NATIONAL INTERPROFESSIONNELDE L'ECONOMIE LAITIERE
-
France
The programme Quesos de Europa proposed by CNIEL | The French Dairy Board targets Colombia, Ecuador and Peru for a period of 36 months.
Products and cuisines evolve during time. Each has its qualities, history and local culture. Globalization allows us to discover and mesh new and old, summer and winter and national with international. Quesos de Europa finds commonality between each countries’ cuisines and how to incorporate EU cheese - always in pairs, creating a dialogue between countries, cultures and gastronomies, at the end We All Speak the Same Language.
To achieve this, the programme targets consumers, trade, media and opinion leaders/influencers thThe programme Quesos de Europa proposed by CNIEL | The French Dairy Board targets Colombia, Ecuador and Peru for a period of 36 months.
Products and cuisines evolve during time. Each has its qualities, history and local culture. Globalization allows us to discover and mesh new and old, summer and winter and national with international. Quesos de Europa finds commonality between each countries’ cuisines and how to incorporate EU cheese - always in pairs, creating a dialogue between countries, cultures and gastronomies, at the end We All Speak the Same Language.
To achieve this, the programme targets consumers, trade, media and KOL/influencers through a series of activities & experiences: gastronomic events & seminars; educational events & trips for the trade; PR, TV & adv for the media; and social channels, in-store experiences for consumers.
Each country will receive a proportionate amount of activities and budget depending on dimension and the activities will be tailored according to product knowledge. There is a big opportunity in the whole region to educate about the quality and experience of our products. The main impact of the programme is to increase awareness of the quality and usage of European cheese by consumers and professionals. Capitalizing on the Andean/EU Pact to grow market share.
Products and cuisines evolve during time. Each has its qualities, history and local culture. Globalization allows us to discover and mesh new and old, summer and winter and national with international. Quesos de Europa finds commonality between each countries’ cuisines and how to incorporate EU cheese - always in pairs, creating a dialogue between countries, cultures and gastronomies, at the end We All Speak the Same Language.
To achieve this, the programme targets consumers, trade, media and opinion leaders/influencers thThe programme Quesos de Europa proposed by CNIEL | The French Dairy Board targets Colombia, Ecuador and Peru for a period of 36 months.
Products and cuisines evolve during time. Each has its qualities, history and local culture. Globalization allows us to discover and mesh new and old, summer and winter and national with international. Quesos de Europa finds commonality between each countries’ cuisines and how to incorporate EU cheese - always in pairs, creating a dialogue between countries, cultures and gastronomies, at the end We All Speak the Same Language.
To achieve this, the programme targets consumers, trade, media and KOL/influencers through a series of activities & experiences: gastronomic events & seminars; educational events & trips for the trade; PR, TV & adv for the media; and social channels, in-store experiences for consumers.
Each country will receive a proportionate amount of activities and budget depending on dimension and the activities will be tailored according to product knowledge. There is a big opportunity in the whole region to educate about the quality and experience of our products. The main impact of the programme is to increase awareness of the quality and usage of European cheese by consumers and professionals. Capitalizing on the Andean/EU Pact to grow market share.
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Product sector:
- Cheese
Target countries:
- Colombia
- Ecuador
- Peru
Budget
Total
1 918 394,55
€
EU contribution
1 534 715,64
€
Duration 36
months
Start date
End date