A Positive Choice: Sustainability Through Action and Collaboration

Prosciutto di San Daniele Ham is one of the most important PDO product in Italy. In recent years the consortium invested a lot on developing a sustainable production in order to reduce the environmental impact of its production. This promotional program will communicate the sustainable practice implemented by the consortium to increase the added value of his production in the most important EU target countries Italy, France and Germany. Thanks to this campaign, consumers and professional will be stimulated to increase their attention on sustainable products in order to diversifying from the competitors. As a result, sustainability activities focus mainly on collaboration, engagement and communications initiatives as regards the following topics: Animal welfare and reduction of the use of antimicrobial agents, biodiversity, climate & emissions (in agriculture), Nutrition and healthy lifestyles, Packaging and plastic, Logistics. Thanks to the sustainable practice, the production area and generally EU area, will obtain an important benefit in terms of sustainability. - The creative message idea available as a starting point is “We preserve tradition and the environment. With Europe » in order to underline the EU commitment. The promotional activities will involve consumers and professionals and journalist with promotional activities in points of sale, online, and through the organization of specific workshops. Thanks to the production of a promotional video, an eBooks and social campaigns on the main social networks, an innovative approach to the activities will be guaranteed, supported by a specific study on the communication focused on the concept of sustainability related to the product.