Simple campaign
Inactive
Acronym:
APPLE
Number:
824780
Call ID:
AGRI-SIMPLE-2018
coordinator:
FROM® Società Agricola Cooperativa
-
Italy
APPle Life FROM Europe
Objective: APPLE – APPle Life FROM Europe, is presented by FROM (association of representative producers). The testimonial products of the programme are part of the fruit products (Apple). The programme is presented in compliance with the EU Reg. N. 1144/2014, Actions under thematic Priority 2 - Simple Programmes in third countries, TOPIC 4. The objectives of the Programme: General objective: strengthen the competitiveness of the European agricultural sector. Specific objectives: improving the degree of knowledge about the merits of European agricultural products and about the high standards applicable to the production methods, quality and safety, by end consumers, professionals of the agri-food sector, and the representatives of the Mass Media, using apples as the concrete example and creating the relation between European Union and Quality; increasing competitiveness and consumption of the testimonial product of the Programme and optimising its image, in order to increase its market share on the Target countries of the Programme; contributing to increasing the market shares of all European agricultural products on the Target markets of the Programme, given the identification of the testimonial product of the Programme with the entire European agricultural production (“cascade effect”).
Target groups: The information provisions and promotional measures required in this framework are destined to consumers, professionals and operators of the agri-food sector and of the HO.RE.CA. sector, journalists, bloggers, opinion leaders of the target markets of India, Hong Kong, Malaysia, Vietnam and Singapore
Action strategy: PR, electronic channels, informative material and advertisements, information and promotion events and activities at the points of sale.The activities will be tailored according to the characteristics of the target groups
Budget: € 1,849,080.00 for 3 years
Objective: APPLE – APPle Life FROM Europe, is presented by FROM (association of representative producers). The testimonial products of the programme are part of the fruit products (Apple). The programme is presented in compliance with the EU Reg. N. 1144/2014, Actions under thematic Priority 2 - Simple Programmes in third countries, TOPIC 4. The objectives of the Programme: General objective: strengthen the competitiveness of the European agricultural sector. Specific objectives: improving the degree of knowledge about the merits of European agricultural products and about the high standards applicable to the production methods, quality and safety, by end consumers, professionals of the agri-food sector, and the representatives of the Mass Media, using apples as the concrete example and creating the relation between European Union and Quality; increasing competitiveness and consumption of the testimonial product of the Programme and optimising its image, in order to increase its market share on the Target countries of the Programme; contributing to increasing the market shares of all European agricultural products on the Target markets of the Programme, given the identification of the testimonial product of the Programme with the entire European agricultural production (“cascade effect”).
Target groups: The information provisions and promotional measures required in this framework are destined to consumers, professionals and operators of the agri-food sector and of the HO.RE.CA. sector, journalists, bloggers, opinion leaders of the target markets of India, Hong Kong, Malaysia, Vietnam and Singapore
Action strategy: PR, electronic channels, informative material and advertisements, information and promotion events and activities at the points of sale.The activities will be tailored according to the characteristics of the target groups
Budget: € 1,849,080.00 for 3 years
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Product sector:
- Fruit (fresh or dried)
Target countries:
- Hong Kong
- India
- Malaysia
- Singapore
- Viet Nam
Budget
Total
1 849 080
€
EU contribution
1 479 264
€
Duration 46
months
Start date
End date