Simple campaign
Inactive
Acronym:
BBeef european beef
Number:
824932
Call ID:
AGRI-SIMPLE-2018
coordinator:
AGENCE WALLONNE POUR LA PROMOTION D'UNE AGRICULTURE DE QUALITE
-
Belgium
Un savoir-faire artisanal, fait sur mesure et à la qualité assurée
Objective: The action aims to increase the market share of bovine meat from the EU in general and from Belgium in particular. The main objective of this action programme is the promotion of bovine meat from the EU with the primary message that they ensure high quality, guarantee quality and food safety, and the authenticity of our products. Pointing out the quality of EU products will improving the image of European products, which will benefit all exporters of European meat products.
Target groups: 3 countries of the Gulf Cooperation Council in Middle East (the United Arab Emirates, Saudi Arabia en Kuwait). The GCC region’s increase in meat consumption is in line with the rising global trend of consumption of protein-rich foods, particularly organic and healthy produce with a strong, branded and most often halal provenance. Premium beef consumption and import demand are forecast driven by a number of trends including increasing disposable incomes,ongoing urbanisation and westernisation and a large wealthy expat population. Belgian en European meat supplyers could there find new market for premium beef. The envisaged target group is very diverse and covers in particular professional purchasers at retailers, importers, wholesalers, the food industry and Food Service.
Action strategy: participation in trade fairs supported by promotional material (brochures, advertisements, etc.). Throughout the campaign the following messages will come up : building /enhancing a good image of bovine meat, capitalising on the high quality, as well as the guarantee systems, the food safety, traceability en authenticity of our products.
Budget: € 541,883.60 for 2 years
Objective: The action aims to increase the market share of bovine meat from the EU in general and from Belgium in particular. The main objective of this action programme is the promotion of bovine meat from the EU with the primary message that they ensure high quality, guarantee quality and food safety, and the authenticity of our products. Pointing out the quality of EU products will improving the image of European products, which will benefit all exporters of European meat products.
Target groups: 3 countries of the Gulf Cooperation Council in Middle East (the United Arab Emirates, Saudi Arabia en Kuwait). The GCC region’s increase in meat consumption is in line with the rising global trend of consumption of protein-rich foods, particularly organic and healthy produce with a strong, branded and most often halal provenance. Premium beef consumption and import demand are forecast driven by a number of trends including increasing disposable incomes,ongoing urbanisation and westernisation and a large wealthy expat population. Belgian en European meat supplyers could there find new market for premium beef. The envisaged target group is very diverse and covers in particular professional purchasers at retailers, importers, wholesalers, the food industry and Food Service.
Action strategy: participation in trade fairs supported by promotional material (brochures, advertisements, etc.). Throughout the campaign the following messages will come up : building /enhancing a good image of bovine meat, capitalising on the high quality, as well as the guarantee systems, the food safety, traceability en authenticity of our products.
Budget: € 541,883.60 for 2 years
Product sector:
- Bovine meat (fresh, chilled and frozen)
Target countries:
- United Arab Emirates
- Kuwait
- Saudi Arabia
Budget
Total
541 883,60
€
EU contribution
433 506,88
€
Duration 24
months
Start date
End date
Quality schemes
- PDO/PGI/TSG