Multi campaign
Inactive
Acronym:
BORDEUS-2
Number:
101095534
Call ID:
AGRIP-MULTI-2022
coordinator:
CONSEIL INTERPROFESSIONNEL DU VIN DE BORDEAUX
-
France
partner:
DEUTSCHES WEININSTITUT GMBH
-
Germany
The program’s ultimate objective is to increase the competitiveness of European quality wines in a third country with one of the highest growth potential, namely the United States of America.
As a continuation of the BORDEUS program, launched in 2019 and scheduled to end in December 2022, the present program’s specific objectives are to continue increasing awareness and consumption of Europe's premium wines, notably those of Germany and Bordeaux.
The program will target highly engaged, premium wine consumers (aged between 25 and 45 years old), as well as social influencers, through an integrated mix of marketing activities intended to increase awareness and product trial (digital activation, including social influencer collaborations, advertising, consumer events, and in-store tastings). The program activities will be developed, implemented and evaluated over a three-year period.
As a continuation of the BORDEUS program, launched in 2019 and scheduled to end in December 2022, the present program’s specific objectives are to continue increasing awareness and consumption of Europe's premium wines, notably those of Germany and Bordeaux.
The program will target highly engaged, premium wine consumers (aged between 25 and 45 years old), as well as social influencers, through an integrated mix of marketing activities intended to increase awareness and product trial (digital activation, including social influencer collaborations, advertising, consumer events, and in-store tastings). The program activities will be developed, implemented and evaluated over a three-year period.
The links to campaign websites provided on this site are subject to change or removal without notice. We cannot guarantee the availability of these links over time. Their content also represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Product sector:
- Wine, cider and vinegar
Target country:
- United States
Budget
Total
7 225 569
€
EU contribution
5 780 455,20
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG