THERE'S ALWAYS SOMETHING TO SHARE, PDO Mussels from Galicia and PDO Cava

The P.D.O. Mejillón de Galicia is made up of all producers with a 19% share in volume and 28% in value. For its part, the P.D.O. Cava is the most consumed sparkling wine in Spain to date with a 55% share in volume and 56% in value, both are leaders in their categories, which pair perfectly and share a commitment to the:
Maximum quality, guarantee of origin and certified quality.
They are committed to the sustainable development of the rural, economic, social and environmental environment, with a commitment to the sustainability of their territory and surroundings.
A position of great recognition and prestige in the market and among consumers.
However, only 18% of the European population recognises the PDO seal, and there is also a warning of a decline in the recognition of the seal. Our programme will concentrate on the Spanish market, due to its strategic importance in terms of volume and value, which is also one of the countries where recognition of the D.O.P. seal has fallen the most, with 16%, and this lack of awareness is a serious threat to the competitiveness of products with D.O.P. This is why we have set ourselves the objective of increasing awareness of the Union's quality regimes, the benefits of agricultural products and production methods by 5%.
Given that the PDO Cava has a 94% awareness and the PDO Mejillón de Galicia 71%, all products that are subject to these quality figures will benefit from the information campaign, in addition to the message THERE'S ALWAYS SOMETHING TO SHARE, PDO Mussels from Galicia and PDO Cava. European Quality , encompassing all European PDOs, giving the project a large European scope. A project with a 360º strategy of actions that establishes synergies between them, based on the impact of quality and that effectively influences the consumer's journey from the moment the advertising makes an impact on him/her until the final taste of the product.