A.R.E. Europeans - Authenticity, Refinement, Equilibrium in European food products

"A.R.E. Europeans - Authenticity, Refinement, Equilibrium in European food products " PROJECT, PROMOTED BY THE PORTUGUESE CHAMBER OF COMMERCE IN JAPAN, WAS SET UP WITH THE AIM OF RAISING AWARENESS ABOUT THE MERITS OF EU AGRICULTURAL PRODUCTS AND INCREASING EXPORTS BY PROMOTING THE CHOSEN TESTIMONIAL PRODUCTS, OLIVE OIL, CURED PORK MEAT AND WINE, IN A STRATEGIC MARKET SUCH AS JAPAN, WHICH IS VERY OPEN TO IMPORTS AND STRICT IN TERMS OF PRODUCT QUALITY AND SAFETY. JAPAN IS THE EU'S FIFTH LARGEST EXPORT DESTINATION FOR AGRI-FOOD PRODUCTS, WITH A RAPID ANNUAL GROWTH RATE, THANKS IN PART TO THE FREE TRADE AGREEMENT (FTA) SIGNED IN 2019. THE CAMPAIGN IS ALSO RELEVANT TO THE GEOGRAPHICAL PRIORITIES SET OUT IN AWP 2024. THE PROJECT WILL WORK ON 3 MAIN TARGETS: CONSUMERS (1), JOURNALISTS (2), HORECA AND PROFESSIONALS (3). THE ARTICULATION OF ACTIVITIES TO THE 3 TARGET GROUPS PROVIDES FOR AN INCREASING LEVEL OF INTENSITY AND GRADUALNESS OVER THE 3-YEAR PERIOD, IN A SCALAR AND INCREMENTAL MANNER, FIRST LAYING THE GROUNDWORK FOR AWARENESS GROWTH AND THEN PUSHING THROUGH WITH ACTIVITIES ALSO AIMED MORE DIRECTLY AT THE GOAL OF INCREASED CONSUMPTION. THE STRATEGY, BASED ON THE RESULTS OF THE MARKET ANALYSIS AND THE EXPERTISE OF CCILJ, AN ENTITY STRONGLY ROOTED IN THE MARKET, STARTS FROM THE FACT THAT THE PRODUCTS COVERED BY THE CAMPAIGN ARE CURRENTLY LITTLE KNOWN AND LITTLE EXPORTED IN JAPAN BUT HAVE VERY GOOD OBJECTIVE POTENTIAL SINCE THERE IS A CONSUMER SEGMENT INTERESTED IN HIGH QUALITY FOOD AND WINE AND WELL DISPOSED TOWARD PRODUCTS IMPORTED FROM EUROPE. THE ROLE OF THE PROPOSING ORGANIZATION AND THE CO-FUNDING OF THE EU ARE INDISPENSABLE TRIGGERS TO OFFER NEW OPPORTUNITIES AND BUSINESS PROSPECTS EVEN TO THE SMALLEST AND LEAST STRUCTURED COMPANIES, WHICH REPRESENT THE MAJORITY OF THESE PRODUCTS OF EXCELLENCE. THE PROJECT LASTS 3 YEARS AND THE TOTAL AMOUNT OF THE CAMPAIGN IS 3.083.349€.