Simple campaign
Inactive
Acronym:
CDR and Comte USA
Number:
101095482
Call ID:
AGRIP-SIMPLE-2022
coordinator:
INTERPROFESSION DES VINS AOC CÔTES DU RHÔNE&VALLEE DU RHÔNE
-
France
partner:
COMITE INTERPROFESSIONNEL DE GESTION DU COMTE
-
France
This project associating the Comté cheese PDO and the Côtes du Rhône wine PDO in the United States (2023-2025) aims:
- to increase the awareness of PDO label and Côtes du Rhône PDO wines and Comté PDO cheese among consumers and prescribers
- to increase the recognition of the European quality schemes and excellence in agriculture and quality products.
- to enhance the competitiveness of the two products by encouraging consumption in the US market.
The priority is primarily to target foodies in large urban centers, and secondly professional prescribers and opinion leaders.
- to increase the awareness of PDO label and Côtes du Rhône PDO wines and Comté PDO cheese among consumers and prescribers
- to increase the recognition of the European quality schemes and excellence in agriculture and quality products.
- to enhance the competitiveness of the two products by encouraging consumption in the US market.
The priority is primarily to target foodies in large urban centers, and secondly professional prescribers and opinion leaders.
Product sectors:
- Wine, cider and vinegar
- Cheese
Target country:
- United States
Budget
Total
3 160 177,44
€
EU contribution
2 528 141,94
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG
- National quality schemes