TIME FOR APPLES FROM EUROPE IN ASIA

he “Time for Apples from Europe in Asia” is a 3-year project targeted for India and Vietnam. The Action will promote apples. The project will use the logo and creation made by ZSRP in previous project (to gain cost effectiveness), however it will not be a formal continuation.
The campaign is focused on the two perspective markets in for the apples in the South East Asia Region, which is one of the Geographic Priorities in Annual Work Programme 2023. The Action will increase the increased volume and value of the EU apples exported to India and Vietnam and increase awareness of the target groups about the merits of the apple production in Europe and its positive impact on climate. It will also influence on the increased demand for the EU apples produced in a sustainable / organic way for all main EU apple producers exporting to the India/Vietnam (BIG-4: Poland, Italy, France, Germany), raising awareness of sustainable socio-economic and environmental development and of high-quality products originating in the EU in the context of making appropriate dietary choices. Action will help EU apples exporters to keep their position as the main players on the target markets, minimizing the use of fertilizers and chemical pesticides in EU production by growing demand for organic / sustainable produced apples (Integrated Production), keeping, and growing the area of European orchards as also a tool, which is absorbing greenhouse gas.
The Action will focus on B2B, to influence the supply demand for the European apples. The action will be targeting two main groups: opinion leaders and importers . The activities planned during the Action will be a split of the digital communication and direct B2B. will amount 1 485 250,74 EUR with a 50,24%/49,76% split for the countries.