Information and communication programme to promote European cream in South Korea, China, Taiwan and Singapore 2023-2025

This programme aims to promote European cream (CN code: 0401) in four Asian markets: South Korea, China, Taiwan and Singapore.
In these markets, the demand for cream is growing rapidly, but potential users and consumers are demanding for more information about the products they consume.
This Action should encourage our targets (Food service and retail players, Key Opinion Leaders and Foodies) to change their perception and improve their knowledge and to consider European cream as a true product of European agriculture and European know-how, and thus create a preference for EU origin.
The main BtoB and BtoC activities foreseen by this 3-year action include: PR, partnerships with KOL, events, chefs training courses, chefs competition and partnership with hotel school.
The final expected result is to reach a two percent increase in the European market share over the next three years.