Simple campaign
Inactive
Acronym:
CREAM PMO 19
Number:
824700
Call ID:
AGRI-SIMPLE-2018
coordinator:
CENTRE NATIONAL INTERPROFESSIONNELDE L'ECONOMIE LAITIERE
-
France
Information and Advertising Programme Promoting European Cream in Middle East: Saudi Arabia and United Arab Emirates 2019-2021
Objective: The Action about European Cream in the Middle East targets Saudi Arabia, United Arab Emirates, an area which benefits from a very strong potential. Through the diverse communication and promotional activities, this action contributes to support the competitiveness of European dairy sector, as well as European Cream markets on third countries compared with local productions and other imported creams, even vegetables fats. This Action has a twofold objective:
1. Increase consumers’ level of awareness (Foodies) to the values of the European cream.
2. Raise and support the European cream’s market share in this area.
Target group: consumers Saudi Arabia and United Arab Emirates
Action strategy: activities which will be held on the targeted area notably consist in public relations activity and information campaigns, training activities for chefs and foodies and event that must strengthen the message related to the specific European methods of production, including in particular animal welfare, environmental protection, sustainable management and traceability. This Action, unique in its dimension amid the primary target customers of the program, must encourage the public to change his perceptions and knowledge and to consider European Cream as a true European agriculture product. The proposed activities directly meet the issues of the Commission concerning overseas exports. Thanks to this Action, we will reach a two percent increase in the market share over the next three years.
Budget: € 1,528,204.28 for 3 years
Objective: The Action about European Cream in the Middle East targets Saudi Arabia, United Arab Emirates, an area which benefits from a very strong potential. Through the diverse communication and promotional activities, this action contributes to support the competitiveness of European dairy sector, as well as European Cream markets on third countries compared with local productions and other imported creams, even vegetables fats. This Action has a twofold objective:
1. Increase consumers’ level of awareness (Foodies) to the values of the European cream.
2. Raise and support the European cream’s market share in this area.
Target group: consumers Saudi Arabia and United Arab Emirates
Action strategy: activities which will be held on the targeted area notably consist in public relations activity and information campaigns, training activities for chefs and foodies and event that must strengthen the message related to the specific European methods of production, including in particular animal welfare, environmental protection, sustainable management and traceability. This Action, unique in its dimension amid the primary target customers of the program, must encourage the public to change his perceptions and knowledge and to consider European Cream as a true European agriculture product. The proposed activities directly meet the issues of the Commission concerning overseas exports. Thanks to this Action, we will reach a two percent increase in the market share over the next three years.
Budget: € 1,528,204.28 for 3 years
Product sector:
- Dairy products (excl. Cheese)
Target countries:
- United Arab Emirates
- Saudi Arabia
Budget
Total
1 528 204,28
€
EU contribution
1 222 563,42
€
Duration 36
months
Start date
End date