Information provision and promotion measures on EU PDO Apples in Greece and Cyprus

The proposed Action entitled Information provision and promotion measures on EU PDO Apples in Greece and Cyprus is submitted by the Agricultural Cooperative of Zagora Pelion. The duration of the action is three years, estimated to start on March 2022 and will end in February 2025. The Action includes activities with the objective to increase knowledge, awareness, value and appreciation of PDO quality scheme of EU agricultural products among the target groups (distributors/traders, representatives of retail chains, consumers, opinion leaders, media). Achieving this objective will consequently contribute to increasing the market share of EU PDO agricultural products in the targeted countries (Greece & Cyprus) and promote rural and agricultural activity in EU. The activities include the production of informative printed and electronic material, advertorial placements, the participation in international exhibitions, press events and tasting days.