Do it like Europeans do

The programme “Do it like Europeans do” is jointly proposed by Lithuanian organization Baltic Gastronomy Leaders and The Bulgarian Winemaking & Export Association. The target markets of the programme are China, Japan and South Korea. The duration of the programme is 36 months. The main idea of the programme is to provide the professionals and the consumers of the target markets with European ingredients and to teach them making European dishes. The programme is a balanced set of actions mostly attributed to business auditory: importers, wholesalers and retailers. The participation in target market food fairs, B2B meetings, events for professionals and on-line activities are planned to make, expand and maintain good business relationships. A set of activities to help distributors to ‘step in’ the market and addressed to consumers (on-line advertising, events for consumers, tastings and information displays at POS) is also foreseen.The main messages of the programme will be focused on the EU organic scheme, PDO and PGI scheme and generic EU quality and safety mechanisms. It will be illustrated by a basket of products, including wines from Bulgaria and diary, spirits, bakery, fruits and vegetables, grain products and other food from Lithuania.The main expected impact of the programme is to increase food (the basket foreseen) export from Lithuania and Bulgaria to target markets.