Information and promotion of DOP PGI in France, Germany and Italy, through the example of 12 fruits and vegetables

Information and promotion programme of European labels of quality and origin PDO-PGI, through the example of 12 fruits and vegetables from France, Spain and Italy:

• Apple from Limousin PDO (France) – (Apple)

• Kiwi from l'Adour PGI (France) – (Kiwi)

• Strawberry from Périgord PGI (France) – (Strawberry)

• Asparagus from des Sables des Landes PGI (France) – (White Asparagus)

• Kaki Ribera del Xùquer PDO (Spain) – (Kaki)

• Pera dell’Emilia Romagna PGI (Italy) – (Pear)

• Pesca e Nettarina di Romagna PGI (Italy) – (Peach and nectarine)

• Asparago Verde di Altedo PGI (Italy) – (Green Asparagus)

• Ciliegia di Vignola PGI (Italy) – (Cherry)

• Radicchio rosso di Treviso e Radicchio variegato di Castelfranco PGI (Italy) (Endive)

• Radicchio di Chioggia PGI (Italy) – (Endive)

• Insalata di Lusia PGI (Italy) – (Lettuce)

This program will unfold over 3 years (2021-2023) in three target countries (France, Italy, Germany).

This promotional campaign falls within the continuation of an ongoing programme (CHAFEA n°7796654 – PDO/PGI promotion - 2018-2020); its ambition is to continue the action undertaken  as part of an additional period of 3 years, and hence achieve significant results on the 2 objectives: developing sales of the 12 PDO-PGI fruits and vegetables and increasing awareness of the PDO-PGI logos in the 3 target countries.

This new programme has taken the bias to promote the visual recognition of the PDO-PGI logos, retaining the creative concept of the first programme, common to all 12 products, accompanied by the common signature «Europe certifies the products of its Terroirs», and the logo «Enjoy, it's from Europe», in order to build up on this image with consumers and strengthen the synergy of resources.

It will be managed and coordinated by the Association des Producteurs de Fruits et Légumes du Sud-Ouest (France).

Its overall budget is 5,850,000 euro.