Information and promotion of DOP and PGI in France, Germany and Italy, through the example of 14 fruits and vegetables

Information and promotion programme of European labels of PDO-PGI quality and origin, through the showcasing of 14 fruits and vegetables from France, Spain and Italy.

This program will unfold over 3 years (2018-2020) in three target countries (France, Italy, Germany).

The objectives are to improve the knowledge of the PDO-PGI labels, to increase the public's awareness of them and recognition of PDO-PGI logos among fruit and vegetable consumers and to increase sales of these 14 fruits and vegetables in the 3 target markets.

This program is based on the fundamental bias of promoting the visual recognition of PDO-PGI logos, through a common creative concept for all 14 products, with a common certification "Europe certifies the products of its terroirs", and the logo "Enjoy, it's from Europe".

The concept will be strictly identical for the 14 fruits and vegetables in order to create a unified campaign with a cumulative effect for the consumer and to promote a true synergy of messages among the products.

These 14 fruits and vegetables will be the perfect "ambassadors" of this promotional campaign.

Moreover, synergy of the budgets allocated for these 14 fruits and vegetables permits to carry out actions that could not have been led individually otherwise, whereas the synergy of fruit and vegetable seasonality allows communication actions throughout the year.

The programme focuses on consumers’ information actions and support highlighted at the distribution level. It will be managed and coordinated by the Association des Producteurs de Fruits et Légumes du Sud-Ouest (France).

The global budget of this program is €5 535 000.

http://www.pdopgi.eu