Engagement through an Exclusive Experience, an Emotion that brings you QUALITY

Dynamic vs static, active vs passive: an immersive experience through emotional communication of Piedmont quality products. This proposal aims at covering the information gap about PDOs existing on German, Danish and Swedish markets in a new and unconventional way. On one side price is still the main purchasing driver and consumers are not product loyal. On the other side latest market tendencies suggest a growing interest toward quality, food safety and traceability. We propose at answer the consumer needs of knowledge about product qualities, by promoting several Italian PDOs from Piedmont. Thus, consumers will look for PDOs (not only Italian), increasing demand for quality products and enhancing consumer awareness. We’ll create a new experience, during which the consumer is immersed in the Piedmont agricultural tradition and expertise, towards an original combination of images, music, fragrances and other art forms. Information will be provided in a way that consumer will remember. From experience to emotion, from emotion to memory, from memory to purchase. The final result will be a newly defined consumption habit that will choose quality against lower prices. Thus, European PDOs’ demand will increase.